North Texas Food Bank Sets Table for Four, to Raise Awareness with Ambiant Marketing

Posted on: June 18, 2009, 11:00 pm

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Engaging Exhibit Tells Story of Local Hunger As Part of Summer Campaign Calling for Support During Tough Economy

The North Texas Food Bank (NTFB) is taking a creatively stealth approach with its Table for Four – - the latest engaging element of its summer hunger awareness and fundraising campaign.

To demonstrate that hunger can strike any neighborhood at any time of year, the organization is capturing the communityąs attention when they least expect it. Passers-by are invited to pull up a chair to a family dinner table, set right in the middle of a public gathering or locale. The touching display tells the story of hunger in North Texas.

The NTFB really needs support right now. Food pantries and feeding programs receiving food supplies from the NTFB have seen a significant 35 percent jump in new clients over the last six months. The NTFB must raise an additional $400,000 this month alone to meet increased demand, and is currently scaling back on staple purchases such as beans, canned vegetables and fruit. Concern is growing that quantities of milk may be limited by late summer.

For more info visit: http://www.ntfb.org/hungry_today.cfm

Lindsey Miller
Reporter
Email: lmiller@dfwreporting.com

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Lindsey Miller

This story was reported by: Lindsey Miller (42 Articles)

Lindsey Miller graduated with honors from Texas Tech University with a degree Broadcast Journalism. She worked at NBC affiliate station, KCBD in Lubbock. After graduation, she moved to New York City and spent four years living downtown in Tribeca with great friends and working in fashion on Fifth Avenue where she was mentored and seasoned to multi-task in a fast pace environment. Lindsey is engaged and planning a Spring 2010 wedding to the love of her life and best friend, Daniel. She loves life in Dallas and says it has everything she needs and much, much more! She is involved in many non-profit organizations including: Alpha Chi Couture Fund Raiser Fashion Show, Best Buddies Texas and The Chiapas Project Junior Committee. She is a Founding Executive Board Member and VP of Community Relations for the Society of Young Philanthropists of Dallas. Lindsey enjoys reporting on many topics of good news, and she focuses on raising awareness and highlighting the philanthropic endeavors of the great people in the metroplex. Please feel free to contact her or send story ideas her way!

One Response to “North Texas Food Bank Sets Table for Four, to Raise Awareness with Ambiant Marketing”

Lydia Rudy Says:
June 19th, 2009 at 8:36 am
Thanks, Lindsey, for taking a moment to feature this great concept. We are excited about how the community has responded thus far and are looking forward to a great night tonight (Friday) at Mockingbird Station at 7 pm!

Thanks again for your support and your dedication to helping us spread the word!

North Texas Food Bank Sets Table for Four, to Raise Awareness with Ambiant Marketing

One Response to “North Texas Food Bank Sets Table for Four, to Raise Awareness with Ambiant Marketing”

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